ABOUT KORC FM
Music & Civics
KORC FM is an FCC licensed Low Power FM station dedicated to playing great music, building community, and educating the electorate about civics. The rights, responsibilities, and obligations of citizenship. We’ve partnered with Veterans For Peace and Our Revolution Corvallis Allies (ORCA) to accomplish this goal.
What is KORC FM?
Our mission: Play music the community wants to hear and inform the electorate about the rights, responsibilities, and obligations of citizenship… Civics!
How will we do this?
Music the community wants to hear
The goal of any local radio station is to play music and develop programs the community wants to hear. That’s easy to do with an FCC license. We have the legal right to play anything we want. We do have to pay for memberships and fees for some of the content. These fees also grant us the right to stream all content to the Internet. That way, everyone can enjoy and participate in KORC Radio.
It’s not your typical station
Most corporate radio stations have about 800 songs in their library and play 100 of those a lot. It gets boring. Even streaming services like Spotify and Pandora play the same songs a lot. Curating your own list is the only way to ensure limited repeats and continuous variety. The KORC library has more than 8,300 songs and counting. That’s MASSIVE. You’ll never hear the same song in a day, unless it’s requested. New songs are added all the time.
The song library is a carefully curated list of music across the spectrum. It’s Cross Generational Americana that includes 80 years of American music. It’s the roots of rock to modern indie, blue grass, folk… More B sides and album cuts than A side corporate tunes. It’s the kind of song library that FM radio used to be known for. Ask anyone who can remember the 70’s. This library is the KJIV 96.5 FM brand, created by the legendary audio engineer Jeff Cotton. The curation is done by Jeff and a handful of veteran DJ’s. KJIV is based in Madras Oregon, but the content is broadcast to many other stations across the rural West Coast. There are also several hosted shows that are updated weekly.
Unlike most new radio stations, we don’t have to rush to fill air time. We already have music up all the time. We can focus on creating shows the community wants to hear to replace the regular library playlist. This is not how a typical radio station starts. This is so much better!
KORC is an Uphill Media (UHM) adventure. UHM’s mission is to educate the electorate about civics. Civics is more than understanding how your government works, it requires action. As citizens, we have a responsibility and obligation to engage in civics if we want to enjoy the rights and privileges of citizenship. This goes beyond borders to encompass civilization. As a species, we have a responsibility and obligation to maintain civilization for the benefit of all.
UHM will use KORC to teach civics by connecting music to civics in actions that are relevant to the community. Educational content will be crafted for rural citizens so they can relate and feel more compelled to take action. The first civics content will be 2-3 minute “PSA’s” that teach civics related to a song. Here’s our first PSA about the right to protest and the song, “For What It’s Worth” by Buffalo Springfield.
In the past, DJ’s have used content like this to teach trivia about the artist or song. On public radio, content like this covers all sorts of topics. Here’s one called, “Bird Note Presents.” This is created by a non profit to educate the electorate about birds. That nonprofit receives funding from underwriters (other organizations) to have their name associated with the Bird Note content. This is “advertising” in the nonprofit world. These short EDU pieces have no branding, and are purchased by other radio stations. This is one way KORC will fund operations and accomplish part of its mission. Read more about our, Think Like Sinclair strategy.